Account Direction | Sports Advertising | Creative
Aspiring to connect brands and fans through sports advertising and storytelling.
See the work ↓For who you are and who you’ll become.
Growing up means discovering who you are and imagining who you could become. Position Gap as the brand that dresses you through every stage, from childhood to adulthood and everything in between.
We’re letting children tell the story in their own way. By asking them to complete “When I grow up, I want to be…” and draw their answers, we’ll turn their imagined futures into a campaign built around real creativity.
Paired with existing Gap clothing, their original drawings connect who they are today with who they’ll become.
As AI-generated imagery becomes more common, we chose to focus on real children’s creativity. We paired real children’s drawings of “what I want to be when I grow up” with photographs of existing Gap clothing to bring childhood dreams into everyday life. The visuals invite shoppers to remember who they once wanted to be while showing Gap’s place in every stage of who they’re becoming.
Small drawings will become larger-than-life advertisements, giving children’s ideas a place in the world they’re imagining.
Each online order will include a card featuring a real child’s drawing of what they want to be when they grow up. The message on the back invites customers to remember their own childhood dreams and how they’ve changed. Paired with the clothes they’ve just purchased, the card connects Gap to who they are today and every stage of who they’ll become.
The campaign will aim to connect Gap with the experience of growing up. Through anonymous, original children’s artwork, we’ll show that dreams can change, possibilities can expand, and Gap can be part of every stage along the way.
For who you are and who you’ll become.
Next projectKAYALI →KAYALI Klean: a unisex line of clean scents made so everyone can use it.
KAYALI is known for rich, sweet, intense scents. Younger consumers, ages 18 to 26, want the opposite: light, clean fragrance they can wear every day, from brands that care about what goes on their skin.
They are also moving away from scents built around traditional gender norms. KAYALI has almost no presence in clean, everyday fragrance and few unisex options, so it is missing everyone who would wear it.
KAYALI Klean is a unisex line of four light, clean scents made so everyone can use it. Because fragrance reacts with each person’s skin, every scent wears a little differently on each person, so it becomes their own.
Women who already love KAYALI stay the core audience, while the campaign opens the brand to style-conscious people of every gender who want a clean, minimal scent.
A miniature set lets people try all four scents and find the one that fits them.
KAYALI partners with PURA, a smart home fragrance brand, to bring the Klean collection into everyday spaces. Shared spaces get a shared scent, extending the line beyond personal wear to a clean scent experience at home.
We’ll bring the clean scents to a place that needs a fresh makeover: the streets of Chicago. Enlarged PURA diffusers on street lights let every passerby smell the new line while freshening up the city, and sidewalk ads point them to the KAYALI x PURA collaboration.
Scratch and sniff posters in Chicago’s busiest areas give anyone who walks by a quick sample of scents like Bubble Bath and Cucumber Clean. A normal moment on the street becomes a small sensory experience that invites people to pause, interact and discover the line.
Each scent gets its own launch post, pairing the bottle with the clean, everyday moment it’s inspired by.
The campaign will aim to make KAYALI a fragrance brand for everyone, keeping the women who already love it while welcoming anyone who wants a light, clean scent that’s unisex and made to be shared.
To create versatile, high-quality scents that make people feel confident and elevated.
All mockups in this campaign were made with Google Gemini.
Next projectMu Sigma Lambda →Marketing Brand Strategist for the Psi chapter of Mu Sigma Lambda, a sports management fraternity, at the University of Illinois. I run the Instagram and LinkedIn, make the merch, and design bid day banners, promotional banners and rush flyers. Our recruitment campaigns helped grow the chapter to 60+ members.
Red Bull & Eckrich
Eckrich sent Mu Sig a free tailgating kit for our homecoming tailgate. I turned it into a post built around a search bar: “The one thing rivals can all agree on: best sausages for tailgating are Eckrich Sausages.”
Eckrich’s official account commented on the post: “Love to see it.”
Red Bull kept us energized through our Recruitment Workshop and our first rush social at the Illini Union. Each post thanked @redbull and ran the event’s details in a branded caption bar.
I run @musigillinois. Guest speaker announcements, rush reminders and partner shoutouts share one look: the crest, a deep red and white caption bars, all closing on “Leadership. Collaboration. Growth. Let’s Bridge the Gap.” Recruitment posts like “Picture Yourself in Mu Sig” turn the camera screen into an invitation.
On LinkedIn I keep the chapter’s voice more professional, sharing the Quad Day invite, the Fall 2026 recruitment timeline and dress code, and the US Open Rush schedule as a swipeable carousel.
Product mockups or photos to come.
As Social Media & Operations Intern, I work closely with the founder and the national business development team of a fraternity with 24 chapters in 18 states and 600+ members. I research prospective corporate sponsors and partners, and create the marketing and recruitment materials that support chapter expansion.
Our Fall ’26 Bid Day was themed around the US Open. I designed two tennis-inspired banners: an illustrated court scene and a row of vintage racquets that spell out “Bid Day” in their strings. The roll-up banner introduces the chapter at recruitment events with our three pillars: leadership, collaboration and growth.
I’m on the executive board of the American Advertising Federation at Illinois and work across three of its student agencies: managing strategy for a game at Build-It, leading client accounts at On The House, and shaping AAF’s own brand at Hyperlink. I’m also a mentor in AAF, helping newer members find their footing.
On The HouseOn The House is AAF Illinois’ open agency, where members practice their skills and build confidence with real-world clients. Small teams create social media campaigns and video content for local businesses, and beginners are welcome.
As Account Director, I lead a 50+ member student-run agency and its client accounts, overseeing campaign strategy, project execution and collaboration across teams to deliver client-ready work.
HyperlinkHyperlink is AAF Illinois’ internal branding agency. On the social team, I help create content for AAF’s own channels.
Social posts are still being worked on. Check back soon.
Build-ItAs Strategy Project Manager at Build-It, one of AAF Illinois’ student agencies, I’m helping our team create GameTime, a sports betting card game launching in spring 2027.
Our mission is to create a sports card game that will help people feel more engaged and create closer connections through the love of sports. This card game will help create communities without anyone feeling left out.
For college students who frequently watch sports and want the thrill of making predictions without spending money, GameTime is the sports card game that will build community without gambling money, because students can wager their points based on how confident they are in their prediction for each card.
Vintage sports posters and classic card games inspired a bold, retro identity. Each sport has its own color: blue for football, red for basketball, and yellow and green for soccer, all on a warm cream base.
I’m an Advertising student with a Business minor at the University of Illinois Urbana-Champaign and a member of the College of Media James Scholar Honors Program. I’ve worked race days at NASCAR, sold tickets for Chicago Fire FC, and lead accounts as Account Director at AAF Illinois. I want to build campaigns where sports, brands and fans meet.
Fluent in English and Polish, with working Spanish.
